28 July 2026

If You Run a Shop

An open note to anyone who's thought about stocking STILL but hasn't gotten around to asking.

We don't have any stockists yet. Not "a few, and we're being modest" — genuinely none, so far. Which means if you run a shop and think STILL would suit your shelf, you'd be first, not another name in a long queue.

What we're actually looking for

Somewhere that already suits the kind of home our customers are trying to build — a homeware shop, a plant store, a spa or salon with a retail corner, a concept store that sells a bit of everything thoughtfully rather than a lot of everything cheaply. We're less interested in volume than in whether the shop and the range make sense together.

Being honest about being early

There's no track record to point to yet, no case study, no "here's how it's worked out for other shops." What there is: four fragrances we're genuinely proud of, straightforward wholesale terms, and an actual person — one of us — answering the message, not a support queue.

How to start

An application through the site takes a couple of minutes: your shop name, your area, and a sense of who walks through your door. If you'd rather ask a question first before filling anything in, that's completely fine too — we'd rather answer one message directly than have you talk yourself out of applying over something we could have cleared up in a reply.

More from the journal

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