Most loyalty programmes are named like a credit card tier: Bronze, Silver, Gold, Platinum. Fine, functional, and forgotten the moment you close the tab.
If you read the piece on fragrance structure a few weeks back, you'll recognise what we did instead: we borrowed the same three-note idea and added one tier on top.
The four tiers
- Top Note — 0+ lifetime notes. Where every nose begins.
- Heart Note — 1,000+ lifetime notes. The scent settles in.
- Base Note — 3,000+ lifetime notes. Deep, steady, lasting.
- Signature — 7,000+ lifetime notes, our top tier. The inner circle — unmistakably yours.
How you move through them
Every rand you spend earns a note. No separate app, no points that mysteriously convert at an unfavourable rate — spend R300, get 300 notes. Same maths, every time.
"Lifetime" is the important word. Tiers are based on everything you've ever earned, not your current balance, so spending your notes on a voucher doesn't knock you back down a level. You can be sitting in Signature with a balance of zero and still be in Signature.
Why fragrance language, not just numbers
A scent moves from something bright and unfamiliar, to something that's settled in, to whatever's still there once everything lighter has faded. A relationship with a brand tends to move the same way, just slower. By the time someone's earned their way to Signature, "top-tier customer" undersells it — it's someone whose taste we've actually started to know. Felt like the right word for it.
What the notes are actually for
Notes redeem for a handful of special physical products we set aside specifically for this. Nothing expires on a countdown, and every note earned or spent shows up on your account, so the balance is never a mystery.
We built it this way because most loyalty programmes end up rewarding the business more than the customer. We wanted ours to lean the other way: reward people for coming back, and be straightforward about how.